Appearance and decoration has played a serious role in the product market for years. Consumers are drawn to appealing, decorative products, especially in the high-tech consumer market. What draws a consumer to the product in terms of appearance is changing as rapidly as the speed of our current technology.

Society has moved from the old days of pure solid colored plastic to the seventies trends in translucent plastic to metallic paint and to now consumers want UV protection, high gloss, chrome, I-pod high gloss, Piano high gloss finishing, IML, IMD, PVD, NCVM, leather finish and Plastic Laser etching. If anything the desire for decorative plastic components has grown more complicated.